Ads, email, and analytics all say something else.

I help niche ecommerce founders find a version of the truth they can stand on together—by reconnecting customer data with founder intuition, so growth becomes grounded, predictable, and real.

How This Works

Trusted by founder-led brands

(run by partners, families, and small, deeply committed teams.)

(female entrepreneur, LGBTQ+ wellness)

(husband and wife, music institute)

(mother-daughter beauty legacy)

A founder rebuilding shared clarity:

"We built this company from the ground up, but at some point our own business stopped making sense in the numbers. Dimitri showed us how customers actually move through what we've built. From that clarity, we designed an intro course for one segment that now converts at 15%."

—Björn Torwellen, Founder, SINEE

Partners who stopped guessing:

"We were running influencer marketing, paid ads, and email—but we were blind to how any of it actually worked together. With Dimitri, we finally started seeing the full customer journey. It changed how we think about every decision."

—Alice Derock, Founder, WetForHer

When Things Start Making Sense

Right now, your business probably feels like this:

Ads say one thing

Email says another

Your gut says something else

Your team isn't sure what to trust

So every decision takes more energy than it should. Nothing feels obvious.

When clarity starts to form, something subtle changes:

Conversations become calmer

Your team starts talking about the same customer

You stop debating tools and start discussing meaning

Decisions feel grounded, not rushed

Metrics stop fighting each other. They start telling one story.

This is the moment most founders are actually looking for.

Hi, I'm Dimitri.

I work with founders who built something meaningful, and now spend more time reconciling tools than understanding their customers.

You still know your customers. You still feel what's working. But tools multiply, platforms disagree, and the picture fragments.

My work begins with listening.

First to you—your story, your experiments, your instincts. Then to your customers—through your raw data, the traces of how real people actually move, decide, and return.

Data tells one side of the story. Not the whole story. But one worth hearing.

When founders see that story, something shifts. Intuition sharpens. Teams align. Decisions rest on understanding instead of guesswork.

I don't impose frameworks. I help another voice enter the room—the voice of your customers—and translate it into something you can think with.

So everyone in the room can finally be looking at the same thing.

About Page

Book a Call

It's a conversation to understand your situation and see if I can genuinely help. If I'm not the right person for you, I'll tell you.