BUSINESSES DON'T RUN ON NUMBERS. THEY RUN ON DECISIONS.
BUSINESSES DON'T RUN
ON NUMBERS. THEY RUN
ON DECISIONS.
FOR ECOMMERCE FOUNDERS
GET A SECOND OPINIONFOR ECOMMERCE FOUNDERS
MORE COMMON THAN YOU THINK
Ads say one thing.
Email says another.
Analytics tells a third story.
You didn't study marketing.
You learned it by building.
You don't need new tools.
Or crazy promises.
Just clarity,
from someone who’s done this before.
TRUSTED BY FOUNDER-LED BRANDS
(run by partners, families, and small, deeply committed teams.)
SEEING THE BUSINESS FROM THE OUTSIDE
Brand
SINEE GmbH
Project
customer journey mapping, conversion optimization, reporing
Björn and his wife had built a really strong ecommerce education business, powered by their YouTube channel and community. They knew their customers and had tried all the usual marketing tactics, but growth started to feel harder to navigate from the inside. What helped wasn't another hack or platform — it was simply stepping back and looking at the business from the outside. Once we mapped how people were actually moving through their world, it became obvious that a big segment were hobbyist DJs who weren't ready for the premium course yet. So instead of pushing harder, Björn built trust first with a free intro course — and it's now outperforming every other entry product they've launched.
"We weren’t looking for another growth person. We wanted someone who could help us make sense of what we’d already built. Dimitri brought structure, calm, and a level of understanding that made the business feel dependable again."
—Björn Torwellen, Founder, SINEE
OPENING THE INFLUENCER BLACK BOX
Brand
Wet For Her
Project
marketing , channel contribution, marketing strategy
Alice and her wife couldn’t rely on traditional paid advertising, so influencer marketing became a core growth channel. The challenge was that it was hard to tell what was actually driving customers, everything happened across influencers, email, and other touchpoints at once. Together, we built a clearer attribution view that mapped real customer paths and showed how channels worked together. Through workshops and walkthroughs, the team finally had something they could trust and a much sharper sense of where to invest next. Marketing stopped feeling like a black box, and started feeling clear again.
"We were spending across influencers, ads, and email, but we didn’t really know what was driving what. Dimitri helped us see where customers were actually coming from, especially with influencer marketing, which had always felt like a black box. It changed how we invest and what we prioritize."
—Alice Derock, Founder, WetForHer
WORKING TOGETHER
- •Ecommerce-only focus
- •12 years across marketing, data and growth decisions
- •Strategy first, tools second
- •Marketing thinking + hands-on support
- •A steady outside perspective
"I help you look at the business from a fresh perspective so marketing feels clear and enjoyable again."