Fractional Head of Ecommerce
Niche Marketing for niche brands.
I help founder-led ecommerce businesses bring marketing, data and operations together — so you can make clearer decisions and grow with less chaos.
This might sound familiar
Do you recognize yourself?
- You're doing €500k – €5M+ online
- Freelancers and studios never really listen
- Marketing works but it doesn't feel like one coherent system
- Meta, Google, email and your team all have different numbers
- Too many decisions still end up with you
- Your agency shows KPIs but never asks who your customer is
- Big decisions still run on gut, not data
You are.
A founder-led ecommerce brand.
Good product. Growing sales.
Small team. Big ambitions.
Too much still depends on you.
Everyone's busy. No one's aligned.
I am.
Not another vendor running your ads in isolation. Someone who sits down with your whole team first — support, ops, whoever touches the customer — so the strategy comes from how your business actually works, not a template.
Small brands. Real progress.
Everyone has logos and case studies. God knows if they’re true. Here are a few things people have said about working with me. I’ll leave it to you to decide.
“A true marketer who puts the customer at the heart of your business.”
WETFORHERFounder, Alice Derock
“I wish I had known him earlier. He knows marketing and is very analytical.”
CheerzCo-Founder, Aurélien de Meaux
“Fun, smart, knowledgeable and, most importantly, trustworthy”
SINEEFounder, Björn Torwellen
Inside the email
See the work I can't put on the website.
I'll send you 3–4 short case studies showing the real challenges, what we found underneath, what we changed and what happened.
By requesting this, you're agreeing to keep it between us. Think of it like a handshake NDA.
